3 & 4) What kind of media institution might distribute your media product and Why? How will you attract/address your audience?

Our film would be distributed by a well known British distributor Film Four. Film Four distributes independent movies, which is what our movie would be. The Film Four website allows viewers to see movies that Film Four distribute and this is where we would imagine our movie would be alongside all these others. As well as being on the film four website we would have a a few billboards advertising film such as the one's below

As these billboards would create attention people would become interested in the movie once the trailer is released I have created a twitter page so that fans can stay up dated with information about the movie and can get the latest information on what the stars of the film are up to.

as our film is only a small budgeted film it wouldn't be expected that we get that much attention, but many independent films gain a lot of attention as people like the concept as they've never been done before.
Independent films aren't generally played at chain cinemas like the Vue or Odeon but shown in indepent cinemas like the sceen on the green